Case Study: Vietnam Motors Show 2018.
Event Dates: October 24 to October 28, 2018.
Event Location: Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam.
The Vietnam Automobile Exhibition 2018 showcased 15 top auto manufacturers, including: Audi, Chevrolet, Ford, Jaguar, Honda, Land Rover, Lexus, Maserati, Mercedes-Benz, Mitsubishi Motors, Nissan, Subaru, Toyota, Volkswagen and Volvo. These auto manufacturers featured their latest models to the fast-rising Vietnamese auto consumers. Over 100,000 attendees attended the event.
EventMeow platform powered the mobile app used by the Vietnam Motors Show. The Vietnam Motorshow app displayed a floor plan interactive map to guide attendees find exhibitors’ booth locations. Each exhibitor had their own page in the app to feature multiple product categories and different autos. Additionally, each exhibitor also showed videos and multimedia slideshows of their latest cars. The mobile app was a huge success with thousands of downloads on both iOS and Android phones. Unlike previous years when print booklets were handed out, the mobile app allowed exhibitors to show unprecedented content to interested attendees. The mobile app also enabled event organizers to conduct surveys and gather feedback from attendees. Interactive content and two-way communication were not possible in previous years using print program booklets. The EventMeow platform and Vietnam Motorshow mobile event app was a huge success for the Vietnam Motors Show.