As event industry professionals, our job is to ensure that our events run seamlessly and that our exhibitors, speakers, and attendees have a great experience.
When people have a great experience at one of your events, they are more likely to come to future events, purchase your products, and have positive feelings toward your brand. But how do you make sure that everyone has a great experience when everyone arrives with different expectations and motivations?
The latest event technology may be the solution to your problems. Mobile apps are interactive tools that allow attendees to control their own experience.
How can you use a mobile app to maximize the attendee’s experience?
Boost engagement with your app by offering networking opportunities to your attendees. You attendees will want to interact with fellow attendees before, during, and after your event. Make this easy for them by incorporating social tools in your app.
When your attendees register for a conference or trade show, give them a link to download your app and encourage them to set up their attendee profiles. These profiles will serve as their digital business cards and will include additional contact information.
Social media is a great tool for increasing event engagement. Make sure your app has tools that allow it to connect to social media sites like Facebook and LinkedIn profiles. Your mobile app will become a digital networking platform. As a next level feature, consider adding a private messaging feature to your app.
The best mobile event apps increase attendee engagement by allowing them to personalize their own schedules. An app should show each sessions time and locations, show speakers’ bios, allow attendees to save and bookmark events, and allow attendees to make reservations for sessions that have limited seating available.
Your event app should also have detailed floor plans and interactive maps that help attendees navigate the show floor and ensure a seamless event experience.
In the event world, last-minute changes happen all the time. Event organizers should keep your conference app up-to-date with most current schedule and speaker bios. If an update happens during your event, send out a push notification to inform your event attendees. They will appreciate receiving this information direct to their mobile devices.